Portfolio

Problem A growing cleaning service with two kinds of customer — residential and commercial — who do not make decisions the same way, funneled through one generic path.

What I built A clean, minimal site designed around the decision each visitor is actually making: clear service information per audience, easy booking, and a mobile-first layout, because most customers book from a phone.

Outcome Simple navigation, fast load times, and a prominent booking CTA. The business grew enough after launch to hire an additional cleaner within three months, and two more by the one-year mark.

Problem One site still asking residential and commercial visitors to sort themselves out, plus recurring Webflow hosting costs the business did not need to be paying.

What I built A redesign that splits the site into separate residential and commercial journeys, so each visitor lands in a section built for them — and a move off Webflow to GitHub Pages with Cloudflare.

Status A staging concept, not the live site. It is published so you can see how the split works before deciding whether it is right for your own business.

Problem A Doberman with 51K+ Instagram followers, an Etsy shop, and affiliate partnerships, all held together by a rented third-party link-in-bio page that had to be updated by hand.

What I built A five-page hub organized around how the audience already behaves — story, gallery, links, store, and a live Instagram feed — with a custom on-site link hub replacing the rented tool. Delivered in one week.

Outcome The clearest example of a site that stays useful after launch. The embedded Instagram feed keeps it current without anyone editing a page, and over two years it has come back twice for targeted work — a rotating hero and self-updating feeds at year one, then a technical audit and a Jekyll conversion — rather than a rebuild.

Problem A road cyclist building an audience and looking for sponsors, with a season's worth of proof scattered across platforms and nothing a sponsor could size up quickly.

What I built A personal-brand site with a ride log, photo and video galleries, and season stats laid out for a sponsor to scan, plus a partnerships page naming the categories that actually fit — gear, nutrition, events and travel, Kentucky businesses — and the brands he has already ridden with.

Outcome A Strava workflow keeps the season numbers current on their own — miles ridden, events entered, distances — so nobody edits a page after a ride. Dark, high-contrast layout that puts the photography first.

Problem Handcrafted trinkets and jewelry sold to two very different buyers — retail customers and wholesale vendors — on a site that treated them the same.

What I built An image-led portfolio with smooth galleries and separate sections for retail and wholesale, so each audience reaches what it needs without wading through the other's information.

Outcome Big, clear product photos on a layout deliberately quiet enough not to compete with the jewelry.

Problem A local pet care and grooming business competing with big chain groomers, with no clear way to show what made it different or what anything cost.

What I built A warm, welcoming site with service info and pricing where people look for them, clear service descriptions, and a mobile-optimized booking path, because pet owners book on the go.

Status The business has since closed and the site is no longer active. The design and development are shown here as portfolio work; it served the business for as long as the business ran.